Meeting Details
 Date:
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Tuesday, January 25, 2011 |
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Featuring:
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Write More, Write Less: Embracing the value of crafted words and images.
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While the word "content" is a good shorthand for words, audio, and images, it
unfortunately can move us farther away from the core competency of developing good
information. The theme of this presentation is that documentation teams are often
spending too little time writing well; and at the same time spending too much time
writing little-used information.
Research and professional observation suggest that
not enough time is being put into crafting text to be exactly the right text for a
particular context. And writing resources for doing "agile" user assistance would
be more readily available if writers would prioritize topic writing based on user
need. "Writing More" while "Writing Less" can result in better utility for users
and can reduce the need and load on the overall documentation development process
and content management. Technical Communicators of all backgrounds will benefit
from this thought-provoking presentation.
Joe Welinske
Joe Welinske is the president of WritersUA.
WritersUA is a company devoted to providing training and information for user
assistance professionals. The WritersUA/WinWriters Conference draws hundreds of
attendees each year from around the world to share the latest in user assistance
design and implementation. The free content on the WritersUA web site attracts
over 20,000 visitors each month. Joe has been involved with software documentation
development since 1984. Together with Scott Boggan and David Farkas, Joe authored
two editions of the popular and pioneering book Developing Online Help for Windows.
He has also taught online Help courses at the University of Washington, UC Santa Cruz,
and Bellevue Community College. Joe received a B.S. in Industrial Engineering from
the University of Illinois in 1981, and a M.S. in Adult Instructional Management
from Loyola University in 1987. Joe was the President of STC Puget Sound Chapter
from 2006-2008 and remains on the board in charge of gathering chapter sponsorships.
Joe is currently Membership Director for the Puget Sound Chapter of the Usability
Professionals Association.
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Location:
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Petaluma Senior Center at Lucchesi Park
211 Novak Drive
Petaluma, CA
Just south of Lucchesi Park, off North McDowell Blvd:
View Larger Map
From 101 northbound .. turn right on Washington, left on North McDowell,
right on Madison, and left on Novak.
From 101 southbound .. take Redwood Highway North (Petaluma Boulevard North)
to North McDowell, turn right on North McDowell, left on Madison, and left
on Novak.
VIRTUAL ATTENDEE INFORMATION
Sorry, virtual attendance is not available for this meeting .. please try to make this one in person!
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Schedule:
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6:00-6:30 - Networking and refreshments
6:30-6:50 - Announcements, round-the-table and speaker introductions
6:50-8:00 - Program
8:00-8:30 - Networking and program follow-up
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Dinner:
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We provide refreshments at our
meetings for no additional cost.
Coffee, tea, and water are also provided.
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Cost:
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$2 members, $4 nonmembers.
You and your guest get in FREE if your guest is a first-time visitor!
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