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New material, more usable information than before!
When you're ready to expand your document repertoire beyond just procedures and instructions,
what kind of documents should you learn to compose?
Consider white papers! Managers use the information in white papers to make decisions, so
writing white papers can make you more valuable to managers.
But what is a white paper? What characteristics distinguish them from other kinds of business
documents? How can you be sure you're writing one? How can you use your knowledge of white papers
to make yourself indispensable to managers?
Beau Cain offers both fresh and updated insights from ongoing research for his college course,
Writing White Papers For Product Development and Sales. For instance, there are no longer ten
kinds of white papers, which was the basis for his old presentation.
Cain explains what a white paper is, what it isn't, and how to get started writing one of 57
white paper possibilities. He'll show how he arrives at that odd number of documents, and explain
why the factors for this number are a secret weapon for writing that crucial rough draft of a
white paper that is appropriate for its purpose.
Beau Cain
Beau Cain is a technical communication consultant in Silicon Valley who also teaches part
time at San Jose State University's Professional Development Center (PDC) and at San Jose City
College's Institute for Business Performance (IBP). At IBP, he teaches presentation skills for
the Geographic Information Systems (GIS) Certificate program. At PDC, he teaches for two
certificate programs: the Technical Writing and Communication Certificate and new Advanced
Technical Writing and Tools Certificate. He teaches white paper composition, resume workshops,
and advanced specialized applications of Microsoft Office, Power Point, Visio, and Word;
TechSmith's Camtasia Studio; and Macromedia's Flash. Cain is currently serving the last year
of his three-year term as the Director, Region 8, for STC's Board of Directors.
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